Cambrai is run by Edward Rostron, based in Cambridgeshire. There's no team of account managers, no offshore developers, no upselling you into a retainer you don't need. When you work with Cambrai, you're working with the person who actually builds the thing — and a small group of people who are genuinely good at what they do.
I started building automation systems because I needed them myself. Running a trading community of 150+ members means managing real-time data feeds, alert systems, wallet monitoring, and automated reporting — all of which I built and maintain. The tools I use for that are the same tools I bring to local businesses. The scale is different. The approach isn't.
Most small businesses don't need an AI strategy. They need three hours back a week. They need their invoices processed automatically, their booking confirmations sent without anyone touching them, their weekly report generated without copy-pasting from four spreadsheets. That's what we build.
Cambrai is a city in northern France. In November 1917, it was the site of the Battle of Cambrai — the first large-scale deployment of tanks in warfare. New technology, used properly for the first time, changed how the battle was fought. The name stuck.
The parallel isn't subtle. Most local businesses aren't using AI at all. The ones that start doing it properly — not dabbling, not buying subscriptions to tools they don't use, but actually building systems around how they work — will have a meaningful advantage over the ones that don't. That window is open right now.
There's no shortage of AI consultants on LinkedIn. Most of them are in London, charge London rates, and have never spoken to a plumber in Ely or a solicitor on Hills Road. They'll send you a strategy deck and a Notion board.
Being based in Cambridgeshire means I understand the local business environment — the scale, the pace, the budget reality. I can meet you. I can look at your actual operation. And I charge accordingly.
It also means I'm accountable. You know where to find me.
The credential that matters here isn't a qualification — it's track record. We've built live automation systems processing real-time data, content systems that generate and distribute material at scale, web automation pipelines, and monitoring infrastructure that runs continuously without supervision. That work has been refined through real use, not demos.
Alongside the automation work, we've built websites and handled local SEO for Cambridgeshire businesses — from a driving instructor in Ely to more complex multi-service sites. The web and AI sides cross over more than most people realise.
The team brings experience across AI implementation, content systems, and web automation — people who've built things in production, not just read about them.
None of this makes us infallible. There are things we don't know and won't pretend to. If a project is outside what we can deliver well, we'll say so. But for practical AI automation for small and medium businesses in this area, we know what we're doing.
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